• 23-DEC-2019

New Gatorade Campaign Finds Dwyane Wade, Gabrielle Union Back in the Gym

The competition continues as Dwyane Wade and Gabrielle Union head back to the gym—this time to not only push each other, but also those around them, to up their game.
The :30 TV commercial is a continuation of Dwyane and Gabrielle trying to one-up each other in the gym. We see their competitive spirit motivate other workout couples around them to push each other and hydrate with Gatorade Zero, which has all the electrolytes of Gatorade Thirst Quencher and zero sugar.
“Coming off the first Gatorade Zero campaign, we showed how competitive we are as a couple. This campaign just takes that up to another level,” says Dwyane. “And, the thing I love most about it is anyone can do it. There’s nothing special about us – anyone can get into that competitive mode when they love to work out.”
Below are links to the :30 TVC, which launches nationally on broadcast Christmas Day:
  • YouTube Link: https://www.youtube.com/watch?v=kYn53r0siHw
  • YouTube Embed Link: <iframe width="560" height="315" src="https://www.youtube.com/embed/kYn53r0siHw" frameborder="0" allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
In tandem with the new campaign, the G Zero effect is headed to social media as Dwyane and Gabrielle engage in a back and forth workout battle on their Instagram story. They’ll also call out some of their friends and followers to step up to the challenge and keep the competition going.
Client: Gatorade
Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Renato Fernandez
Creative Director: Doug Menezes
Sr. Copywriter: Guy Helm
Sr. Art Director: Chris Rodriguez
Jr. Copywriter: Jamie Wynn
Jr. Art Director: Gaia Elise
Director of Content Production: Guia Iacomin
Associate Producer: Brandon Loftin
Sr. Digital Producer: Andrew Serrato
Executive Print Producer: Dena Moore
Managing Director: Jerico Dig Cabaysa
Brand Director: Gigi Lewis
Account Supervisor: Lindsay Friedgood
Executive Strategy Director: Scott MacMaster
Global Planning Director: Martin Ramos
Jr. Planner : Savannah Galindo
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Eugene Gandia
Talent Payment Manager: Annabel Turrado
Director of Traffic Operations: Dessiah Maxwell
Sr. Traffic Operations Manager: Judy Brill
Media Agency - OMD
Production Company: Superprime
Director: The Malloys
Superprime EP Roger Zorovich
Superprime Producer: William Green
Superprime Production Supervisor: Piazzie Piazzie
Story Films Producer: Luis Valderrama
1st AD: Michael Kahn
DoP: Ross Giardina
Editorial: RPS
Editor: David Brodie
Assistant Editor: Addison Shiflett
Executive Producer: Shada Shariatzdeh
Head Of Production: Dre Krichevsky
Producer: Dina Ciccotello
VFX/Post-Production Company: a52
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall
VFX Producer: Adam Goins
VFX Artist: Hugh Seville, Enid Dalkoff
Editor: James Buongiorno
Color: a52 Color
Colorist: Paul Yacono
Color Producer: Jenny Bright
EP: Thatcher Peterson
Mixing Studio: Beacon Street Studios
Sound Design/Mix Engineer: Rommel Molina
Mix Assistant: Mike Leone
Senior Mix/Sound Design Producer: Kate Vadnais
Tic Boom performed by Leikeli47
Writers: David Hamelin and Hasben Jones