In tandem with the new campaign, the G Zero effect is headed to social media as Dwyane and Gabrielle engage in a back and forth workout battle on their Instagram story. They’ll also call out some of their friends and followers to step up to the challenge and keep the competition going.
Client: Gatorade
Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Renato Fernandez
Creative Director: Doug Menezes
Sr. Copywriter: Guy Helm
Sr. Art Director: Chris Rodriguez
Jr. Copywriter: Jamie Wynn
Jr. Art Director: Gaia Elise
Director of Content Production: Guia Iacomin
Associate Producer: Brandon Loftin
Sr. Digital Producer: Andrew Serrato
Executive Print Producer: Dena Moore
Managing Director: Jerico Dig Cabaysa
Brand Director: Gigi Lewis
Account Supervisor: Lindsay Friedgood
Executive Strategy Director: Scott MacMaster
Global Planning Director: Martin Ramos
Jr. Planner : Savannah Galindo
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Eugene Gandia
Talent Payment Manager: Annabel Turrado
Director of Traffic Operations: Dessiah Maxwell
Sr. Traffic Operations Manager: Judy Brill
Media Agency - OMD
Production Company: Superprime
Director: The Malloys
Superprime EP Roger Zorovich
Superprime Producer: William Green
Superprime Production Supervisor: Piazzie Piazzie
Story Films Producer: Luis Valderrama
1st AD: Michael Kahn
DoP: Ross Giardina
Editorial: RPS
Editor: David Brodie
Assistant Editor: Addison Shiflett
Executive Producer: Shada Shariatzdeh
Head Of Production: Dre Krichevsky
Producer: Dina Ciccotello
VFX/Post-Production Company: a52
Executive Producers: Patrick Nugent & Kim Christensen
Managing Director: Jennifer Sofio Hall
VFX Producer: Adam Goins
VFX Artist: Hugh Seville, Enid Dalkoff
Editor: James Buongiorno
Color: a52 Color
Colorist: Paul Yacono
Color Producer: Jenny Bright
EP: Thatcher Peterson
Mixing Studio: Beacon Street Studios
Sound Design/Mix Engineer: Rommel Molina
Mix Assistant: Mike Leone
Senior Mix/Sound Design Producer: Kate Vadnais
Music:
Tic Boom performed by Leikeli47
Writers: David Hamelin and Hasben Jones