Gatorade Beat the Heat: Jimmie Johnson Rides Watkins Glen

As part of the Gatorade Beat the Heat program, Hendrick Motorsports driver Jimmie Johnson gave a behind-the-scenes look at what goes into a race weekend for him and the Hendrick Motorsports 48 pit...

Aug 31, 2015 - BEAT THE HEAT-TV- PRINT AND DIGITAL CAMPAIGNS

Jimmie Johnson

Six-time NASCAR Series champion Two-time Daytona 500 champion

Aug 03, 2015 - ROSTER ATHLETES

Gatorade Be Like Mike

2015 is an exciting year for Gatorade as it marks the brand’s 50th anniversary. In honor of this occasion, Gatorade launched an eight-week, three-phase campaign celebrating one of the most iconic...

Jun 15, 2015 - AD CAMPAIGNS-GATORADE 50TH ANNIVERSARY-ROSTER ATHLETES-TV- PRINT AND DIGITAL CAMPAIGNS

Gatorade Sweat with the Best

In March 2015 Gatorade launched its first under-the-cap promotion, Sweat with the Best, which provides unprecedented access to athletic experiences that only Gatorade can offer, from playing catch...

Jun 15, 2015 - BEAT THE HEAT-TV- PRINT AND DIGITAL CAMPAIGNS