Gatorade Athletes Star in New Gatorade Innovation Campaign

Created in a lab, Gatorade started as an innovation, and its new You Fuel Us, We Fuel You campaign tells the story of how the brand uses innovation to fuel athletes. In the You Fuel Us, We Fuel...

Dec 21, 2018 - TV- PRINT AND DIGITAL CAMPAIGNS

Gatorade “Like a Mother” Tribute Celebrates Serena Williams and Motherhood

Ahead of her potential 24 th major win, 25 th -seeded Serena Williams proves why her post-partum journey back to competing at the highest level is an inspiration for all. Gatorade created “Like a...

Jul 13, 2018 - ALL

Watt Brothers Talk Beating The Heat In Gatorade Public Service Announcements

Just in time for summer football practice, the NFL’s current First Family, the Watt Brothers – J.J., Derek and T.J. – have a message for athletes about working out in the heat. Gatorade and the...

Jul 12, 2018 - ALL

Mallory Pugh Makes Gatorade Debut

Like Mia Hamm and Abby Wambach before her, Mallory Pugh - Washington Spirit forward and U.S. Women’s National Team (USWNT) member - makes her Gatorade debut in a spot for the brand’s flagship...

Jun 18, 2018 - ALL

Gatorade | Sisters in Sweat ft. Serena Williams

Did you know girls drop out of sports at 1.5 times the rate of boys by age 14? Yet those who stay in the game are healthier, happier and more successful later in life. To shed light on the growing...

Nov 20, 2017 - ALL

KAT & DLO: Sand Trapped

They were the top two picks in the 2015 NBA draft and only getting better…at basketball. But this offseason, Karl-Anthony Towns and D’Angelo Russell gave volleyball a shot. After a quick lesson...

Aug 08, 2017 - ALL

JJ Watt Beat the Heat

JJ Watt is considered by many as one of the best players in the NFL, but how would he fare playing a different kind of football? To put his soccer skills and overall endurance to the test, JJ...

Jul 13, 2017 - ALL

2017 Gatorade High School Athlete of the Year Announcement

On Tuesday, July 11, 2017, the 2017 Gatorade Athlete of the Year awards were awarded to MacKenzie Gore and Sydney McLaughlin. Gore was named Male High School Athlete of the Year and McLaughlin was...

Jul 12, 2017 - ALL

Star Athletes Show How to Make Defeat Your Fuel

Some of the biggest names in professional sports, including Michael Jordan, Serena Williams, Matt Ryan, Karl Anthony Towns, J.J. Watt, Kyle Schwarber, and Eli and Peyton Manning, are starring in a...

Jun 27, 2017 - ALL

2016-17 Gatorade National Softball Player of the Year

On Wednesday, June 7, Taylor Dockins of Norco High School (Norco, Calif.) thought she was being filmed as part of a day in the life feature story, with the video crew capturing her daily routine,...

Jun 07, 2017 - ALL