Some of the biggest names in professional sports, including Michael Jordan, Serena Williams, Matt Ryan, Karl Anthony Towns, J.J. Watt, Kyle Schwarber, and Eli and Peyton Manning, are starring in a new Gatorade spot, “Make Defeat Your Fuel,” which highlights the flipside of some of the biggest wins in sports history.

The spot demonstrates that even the world’s most accomplished athletes experience the feeling of defeat and failure to fuel future success. Jordan, Williams, Ryan, Towns, Watt, Schwarber and the Mannings all reflect on the roadblocks they’ve encountered on the path to victory, and how they’ve used defeat as a motivator at some point. Gatorade hopes this will inspire all athletes to use defeat as a fuel for their comeback stories.