• 19-MAR-2019

Dwyane Wade, Gabrielle Union Star in New Gatorade Ad

To welcome Gatorade Zero –  a new, zero sugar hydrator with all the electrolytes of Gatorade Thirst Quencher – to its hydration portfolio full time, Gatorade launched a new campaign, starring Dwyane Wade and Gabrielle Union.
The campaign, headlined by a :30 TV commercial, captures Dwyane and Gabrielle in the midst of an exercise battle where they push each other to prove who can go the hardest in the gym.
Gatorade Zero gives athletes more choices when it comes to their hydration and how they prefer to fuel their workouts. Itcomes in five flavors – Orange, Lemon-Lime, Glacier Cherry, Glacier Freeze and Berry. It can be found nationwide everywhere Gatorade Thirst Quencher is sold, including grocery, convenience, mass, drug and club stores. It’s also available on Gatorade.com and Amazon.
Tune into Gatorade’s social channels for more: YouTube, Instagram, Twitter.
Video Credits
Client: Gatorade
Agency: TBWA\Chiat\Day Los Angeles
Chief Creative Officer: Renato Fernandez Creative Director: Mark Peters
Creative Director: Doug Menezes
Sr. Copywriter: Guy Helm
Sr. Art Director: Chris Rodriguez Jr. Copywriter: Jamie Wynn
Jr. Art Director: Gaia Elise
Director of Production: Brian O'Rourke
Executive Integrated Producer: Guia Iacomin
Associate Producer: Michael Schroepfer
Executive Digital Producer: Ewan Anderson
Executive Print Producer: Dena Moore
Managing Director: Jerico Dig Cabaysa
Brand Director: Gigi Lewis
Management Supervisor: Caitlin Miller
Associate Brand Manager: Connor Wudrick
Account Group Assistant: Wenona Carlos
Group Planning Director: Scott MacMaster
Global Planning Director: Martin Ramos
Planner: Joel van Rensburg
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Tana Prosper
Talent Affairs Manager: Leila Scheffer
Talent Payment Manager: Kevin Castro Director of Traffic Operations: Dessiah Maxwell Sr. Traffic Operations Manager: Judy Brill
Media Agency - OMD
Production Company: Superprime
Director: The Malloys
Managing Director/Executive Producer: Rebecca Skinner
Managing Director/Head of Sales: Michelle Ross
Head of Production/EP: Roger Zorovich
Producer: William Green
DP: Matthew Lloyd
AD: Michael Kahn
Editorial: Cartel
Editor: Adam Robinson
Editor (Digital): Craig Quinlan
Executive Producer: Lauren Bleiweiss
Head of Production: Meagen Carroll
Assistant Editor: Grant Hall
Producer: Brady Fiero
VFX/Post-Production Company: a52
VFX Executive Producer: Kim Christensen
VFX Producer: Michele Watkins
CG Supervisor: Andrew Romatz
3D Generalist: Dustin Mellum
VFX Supervisor: Andres Barrios
Flame Artists: Andy Davis, Chris Riley, Enid Dalkoff, James Buongiorno, Michael Vaglienty, Noah
Color: a52 Color
Color Executive Producer: Thatcher Peterson
Colorist: Paul Yacono
Color Producer: Jenny Bright
Mixing Studio: Beacon Street Studios
Sound Design/Mix Engineer: Rommel Molina Mix Assistant: Mike Leone
Senior Mix/SD Producer: Kate Vadnais
Pep Rally performed by Missy Elliott, courtesy of Atlantic Records
Writers: Missy Elliott + Pharrell Williams
Music Supervision: Morgan Thoryk & Andrew Kahn, Good Ear Music Supervision