Dwyane Wade, Gabrielle Union Star in New Gatorade Ad

To welcome Gatorade Zero – a new, zero sugar hydrator with all the electrolytes of Gatorade Thirst Quencher – to its hydration portfolio full time, Gatorade launched a new campaign, starring Dwyane Wade and Gabrielle Union.

The campaign, headlined by a :30 TV commercial, captures Dwyane and Gabrielle in the midst of an exercise battle where they push each other to prove who can go the hardest in the gym.

Gatorade Zero gives athletes more choices when it comes to their hydration and how they prefer to fuel their workouts. Itcomes in five flavors – Orange, Lemon-Lime, Glacier Cherry, Glacier Freeze and Berry. It can be found nationwide everywhere Gatorade Thirst Quencher is sold, including grocery, convenience, mass, drug and club stores. It’s also available on Gatorade.com and Amazon.

Tune into Gatorade’s social channels for more: YouTube, Instagram, Twitter.

Video Credits

Client: Gatorade

Agency: TBWA\Chiat\Day Los Angeles

Chief Creative Officer: Renato Fernandez Creative Director: Mark Peters
Creative Director: Doug Menezes
Sr. Copywriter: Guy Helm

Sr. Art Director: Chris Rodriguez Jr. Copywriter: Jamie Wynn
Jr. Art Director: Gaia Elise

Director of Production: Brian O'Rourke

Executive Integrated Producer: Guia Iacomin

Associate Producer: Michael Schroepfer

Executive Digital Producer: Ewan Anderson

Executive Print Producer: Dena Moore

Managing Director: Jerico Dig Cabaysa

Brand Director: Gigi Lewis
Management Supervisor: Caitlin Miller

Associate Brand Manager: Connor Wudrick

Account Group Assistant: Wenona Carlos

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Planner: Joel van Rensburg

Director of Business Affairs: Robin Rossi

Business Affairs Manager: Tana Prosper
Talent Affairs Manager: Leila Scheffer
Talent Payment Manager: Kevin Castro Director of Traffic Operations: Dessiah Maxwell Sr. Traffic Operations Manager: Judy Brill

Media Agency - OMD

Production Company: Superprime

Director: The Malloys

Managing Director/Executive Producer: Rebecca Skinner

Managing Director/Head of Sales: Michelle Ross

Head of Production/EP: Roger Zorovich

Producer: William Green

DP: Matthew Lloyd

AD: Michael Kahn

Editorial: Cartel

Editor: Adam Robinson

Editor (Digital): Craig Quinlan

Executive Producer: Lauren Bleiweiss

Head of Production: Meagen Carroll

Assistant Editor: Grant Hall

Producer: Brady Fiero

VFX/Post-Production Company: a52

VFX Executive Producer: Kim Christensen

VFX Producer: Michele Watkins

CG Supervisor: Andrew Romatz

3D Generalist: Dustin Mellum

VFX Supervisor: Andres Barrios

Flame Artists: Andy Davis, Chris Riley, Enid Dalkoff, James Buongiorno, Michael Vaglienty, Noah

Poole

Color: a52 Color

Color Executive Producer: Thatcher Peterson

Colorist: Paul Yacono

Color Producer: Jenny Bright

Mixing Studio: Beacon Street Studios

Sound Design/Mix Engineer: Rommel Molina Mix Assistant: Mike Leone
Senior Mix/SD Producer: Kate Vadnais

Music:

Pep Rally performed by Missy Elliott, courtesy of Atlantic Records
Writers: Missy Elliott + Pharrell Williams
Music Supervision: Morgan Thoryk & Andrew Kahn, Good Ear Music Supervision