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19-MAR-2019
Dwyane Wade, Gabrielle Union Star in New Gatorade Ad
To welcome Gatorade Zero – a new, zero sugar hydrator with all the electrolytes of Gatorade Thirst Quencher – to its hydration portfolio full time, Gatorade launched a new campaign, starring Dwyane Wade and Gabrielle Union. The campaign, headlined by a :30 TV commercial, captures Dwyane and Gabrielle in the midst of an exercise battle where they push each other to prove who can go the hardest in the gym. Gatorade Zero gives athletes more choices when it comes to their hydration and how they prefer to fuel their workouts. Itcomes in five flavors – Orange, Lemon-Lime, Glacier Cherry, Glacier Freeze and Berry. It can be found nationwide everywhere Gatorade Thirst Quencher is sold, including grocery, convenience, mass, drug and club stores. It’s also available on Gatorade.com and Amazon. Video Credits Client: Gatorade Agency: TBWA\Chiat\Day Los Angeles Chief Creative Officer: Renato Fernandez Creative Director: Mark Peters Creative Director: Doug Menezes Sr. Copywriter: Guy Helm Sr. Art Director: Chris Rodriguez Jr. Copywriter: Jamie Wynn Jr. Art Director: Gaia Elise Director of Production: Brian O'Rourke Executive Integrated Producer: Guia Iacomin Associate Producer: Michael Schroepfer Executive Digital Producer: Ewan Anderson Executive Print Producer: Dena Moore Managing Director: Jerico Dig Cabaysa Brand Director: Gigi Lewis Management Supervisor: Caitlin Miller Associate Brand Manager: Connor Wudrick Account Group Assistant: Wenona Carlos Group Planning Director: Scott MacMaster Global Planning Director: Martin Ramos Planner: Joel van Rensburg Director of Business Affairs: Robin Rossi Business Affairs Manager: Tana Prosper Talent Affairs Manager: Leila Scheffer Talent Payment Manager: Kevin Castro Director of Traffic Operations: Dessiah Maxwell Sr. Traffic Operations Manager: Judy Brill Media Agency - OMD Production Company: Superprime Director: The Malloys Managing Director/Executive Producer: Rebecca Skinner Managing Director/Head of Sales: Michelle Ross Head of Production/EP: Roger Zorovich Producer: William Green DP: Matthew Lloyd AD: Michael Kahn Editorial: Cartel Editor: Adam Robinson Editor (Digital): Craig Quinlan Executive Producer: Lauren Bleiweiss Head of Production: Meagen Carroll Assistant Editor: Grant Hall Producer: Brady Fiero VFX/Post-Production Company: a52 VFX Executive Producer: Kim Christensen VFX Producer: Michele Watkins CG Supervisor: Andrew Romatz 3D Generalist: Dustin Mellum VFX Supervisor: Andres Barrios Flame Artists: Andy Davis, Chris Riley, Enid Dalkoff, James Buongiorno, Michael Vaglienty, Noah Poole Color: a52 Color Color Executive Producer: Thatcher Peterson Colorist: Paul Yacono Color Producer: Jenny Bright Mixing Studio: Beacon Street Studios Sound Design/Mix Engineer: Rommel Molina Mix Assistant: Mike Leone Senior Mix/SD Producer: Kate Vadnais Music: Pep Rally performed by Missy Elliott, courtesy of Atlantic Records Writers: Missy Elliott + Pharrell Williams Music Supervision: Morgan Thoryk & Andrew Kahn, Good Ear Music Supervision |
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Gatorade PRGatoradeUnited Statespepsi-qtggatorademedia@pepsico.com312 821 1000