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Celebrating Gatorade's 50th Anniversary with University of Florida
In 1965, Gatorade was created at the University of Florida to help hydrate Gator football players whose energy was fading at the end of practices and games. With the weekend of October 3rd marking...
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Gatorade Evolution of Football Panel at NFL Draft '15
In celebration of Gatorade’s 50th anniversary and the NFL Draft returning to Chicago for the first time since 1964, the brand held a special Gatorade Evolution of Football panel discussion and...
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Gatorade 50th Anniversary
2015 is an exciting year for Gatorade as the brand celebrates its 50th anniversary and unique global history, from fueling athletes to being a part of sports culture. The brand has grown from a...
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Gatorade Be Like Mike
2015 is an exciting year for Gatorade as it marks the brand’s 50th anniversary. In honor of this occasion, Gatorade launched an eight-week, three-phase campaign celebrating one of the most iconic...
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Evolution of the Bottle
Gatorade first existed in cups on the sidelines of Florida Gators games, and was even handed out in milk cartons at times as Dr. Robert Cade and his team explored different methods of delivery....
