Boston Marathon - What's Your Boston Mile?
This year marks Gatorade’s 25th anniversary fueling athletes on course at the Boston Marathon, one of the most iconic sporting events in the world. To celebrate, the brand is honoring the running community and the city of Boston by asking past and present runners which Boston mile means the most to them, and has created a video showing some examples.
Included in the video is Bobbi Gibb, who as the first woman to run the Boston Marathon is one of the most important runners in history, representing the heart and soul of what the race is all about. Now, 50 years after her historic feat, she’s serving as the grand marshal for the 2016 Boston Marathon.
The charity component of the Boston Marathon has always been an integral part of the race with thousands of runners crossing the finish line for various causes each year. Gatorade shares the story of BC assistant baseball coach Greg Sullivan who runs for friend and colleague Pete Frates, known not just in Boston, but across the nation as the inspiration behind the ALS ice bucket challenge.
Gatorade welcomes anyone to share which Boston mile means the most to them by using the hashtag #MyBostonMile. Those running in this year’s race will be able to mark their mile on a map at the Gatorade booth in the expo hall, allowing them to have their designated mile tattooed to wear on race day.
In addition to the above, the video is available on the Gatorade YouTube page: Gatorade Endurance | Boston Marathon - #MyBostonMile
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