NEWS & ANNOUNCEMENTS

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  • Gatorade "We Love Sweat"

    Gatorade launches the “We Love Sweat” Campaign.Not all sweat is created equal. While some is everyday sweat, another kind is a sign of achievement.In Gatorade's “We Love Sweat” Campaign, the brand...

  • Gatorade 50th Anniversary

    2015 is an exciting year for Gatorade as the brand celebrates its 50th anniversary and unique global history, from fueling athletes to being a part of sports culture. The brand has grown from a...

  • Gatorade Sweat with the Best

    In March 2015 Gatorade launched its first under-the-cap promotion, Sweat with the Best, which provides unprecedented access to athletic experiences that only Gatorade can offer, from playing catch...

  • Gatorade Derek Jeter Made In New York

    As a partner of Derek Jeter’s from the beginning, Gatorade was thrilled to work with him on a special project tied to his retirement in a way that is so important to him. Thanking the fans was a...

  • Gatorade Be Like Mike

    2015 is an exciting year for Gatorade as it marks the brand’s 50th anniversary. In honor of this occasion, Gatorade launched an eight-week, three-phase campaign celebrating one of the most iconic...

  • Evolution of the Bottle

    Gatorade first existed in cups on the sidelines of Florida Gators games, and was even handed out in milk cartons at times as Dr. Robert Cade and his team explored different methods of delivery....