NBA superstar Dwyane Wade has returned home to Chicago and is serious about using his first season with the Bulls as a vehicle of change for the city. To start, Wade and Gatorade collaborated on a short film called ‘Sounds of Hope,’ which acts as a metaphor for how Wade used basketball, specifically the sound of dribbling, as a positive outlet that kept him focused on his goals and away from negative influences. Gatorade has also made a donation to the Willie Mae Morris center, named after Wade’s grandmother and the hub of his city-focused initiatives. You can view the video here:
This is a part of a larger effort from Wade to foster change and give back to his hometown. Wade plans to work with his partners, including Gatorade, to create programs through his “Spotlight On” initiative which brings attention to inner city youth that are making good choices in and out of the classroom. In addition, “Spotlight On” will provide access to a variety of professionals to show that achievement comes in different professions.