• 06-AUG-2019

Gatorade Shares Top Hydration Tips in New Star-Studded Calendar

Athletes are hot. Sweaty hot that is. 
 
Peyton Manning channels his inner ‘creative director’ in Gatorade's newest video, recruiting athletes to participate in Gatorade’s 2020 heat safety calendar featuring sweaty hot athletes, in an effort to educate athletes, coaches and parents on the importance of hydration and heat safety. Some of the best athletes in the world bring the heat in this behind-the-scenes look at the making of the calendar. 
 
Watch Jayson Tatum, Serena Williams, J.J. Watt and Katelyn Ohashi star in the content alongside Manning.
 
 
Gatorade also launched a limited quantity of physical calendar featuring 12 athletes and heat safety tips to accompany the video.
 
 
A full list of athletes featured in the video and calendar include:
The calendar and video are part of the 15h annual Gatorade “Beat the Heat” program, which educates athletes across all sports about the importance of hydration during the hot, summer months. 
 
Research shows that dehydration or poor hydration can impair performance and increase the risk for heat illness (i). To minimize the risk of fluid imbalances, athletes should take frequent hydration breaks, preferably in the shade where possible, and monitor for symptoms of heat illness which may include nausea, headache, fatigue, rapid heart rate or shortness of breath. Not only does Gatorade give you fluids for hydration and electrolytes to replenish what’s lost in sweat, but also carbohydrates to help you compete.
 
Heat Safety Tips
A few simple tips to help athletes stay safe during the hot and humid summer months:
  1. Start hydrating well before you step on the court/field.
  2. If you’re thirsty, you may already be dehydrated and putting yourself in danger. Once you feel dehydrated, it may be too late.
  3. Dress for the weather. If possible, wear lighter colored, sweat wicking clothing.
  4. If you’re not feeling well, speak up immediately.
i. Casa, D., DeMartini, J., Bergeron, M., Csillan, D., Eichner, R., Lopez, R., Ferrara, M., Miller, K., O’Connor, F., Sawka, M., & Yeargin, S. (2015). National Athletic Trainers’ Association Position Statement: Exertional Heat Illnessess.Journal of Athletic Training 50(9):1-15.
 
Video Credits
 
Client: Gatorade
 
Gatorade Communications:
Director of Communications: Katie Montiel Vidaillet
Communications Senior Manager: Ashley Lang
 
PR Agency: FleishmanHillard
Executive Producer/Coordinator: Ted Maass
Executive Producer: Meaghan Daly
Media Relations: Jason Belenke
 
Writer: Eric Munn
 
Production Company: One Tree Forest Films
Executive Producer: Abby Cooper
Director: Jaron Henrie McCrea
Director of Photography: Chad Cooper
Producer: Ian Kibbe
Production Manager: Chris Kauten
Assistant Camera: Michael Langford
 
Media Agency: OMD/Resolution Media
 
Social Agency: Swift