Gatorade > NEWS & ANNOUNCEMENTS > TV, PRINT AND DIGITAL CAMPAIGNS http://gatorade.newsmarket.com/news-announcements/tv-print-and-digital-campaigns a7991ef2-f280-4c59-9f61-05c06513a5da/Elena Delle Donne | For the Wind, An Art Installation | Behind-The-Scenes http://gatorade.newsmarket.com/news-announcements/elena-delle-donne---for-the-wind--an-art-installation---behind-the-scenes/s/a7991ef2-f280-4c59-9f61-05c06513a5da Elena Delle Donne | For the Wind, An Art Installation | Behind-The-Scenes This Tuesday, as a tease for the film, Gatorade unveiled a wind-powered art installation that represents both the perspective brought by Lizzie and the role of the wind in Elena’s life. The... ]]> 9/16/2016 1:00:00 PM c2a47fe4-a11d-4d18-86f8-6df5bca9573f/Never Lose The Love http://gatorade.newsmarket.com/news-announcements/never-lose-the-love/s/c2a47fe4-a11d-4d18-86f8-6df5bca9573f Never Lose The Love Ever looked to an athlete for inspiration for being at the top of their game and wonder where their love of sport comes from? In its newest spot, Gatorade reminds some of the world’s greatest... ]]> 6/14/2016 1:41:00 PM 8d56147e-01f2-4513-8193-9b5472e317b9/#DearPeyton http://gatorade.newsmarket.com/news-announcements/-dearpeyton/s/8d56147e-01f2-4513-8193-9b5472e317b9 #DearPeyton Over the course of Peyton Manning’s impressive 18-year career, he has reached out to hundreds of people with sincere handwritten letters. Recipients have included teammates and rivals, family and... ]]> 4/28/2016 12:26:00 PM 33e3a2ae-cd6a-4fa4-b423-9804382483f8/Gatorade Fuels Best - Featuring Lionel Messi and Alexis Sanchez http://gatorade.newsmarket.com/news-announcements/gatorade-fuels-best---featuring-lionel-messi-and-alexis-sanchez/s/33e3a2ae-cd6a-4fa4-b423-9804382483f8 Gatorade Fuels Best - Featuring Lionel Messi and Alexis Sanchez FC Barcelona’s Lionel Messi and Arsenal's Alexis Sanchez face each other in the all new global Gatorade campaign, ”Dribbles.’ The video highlights Messi and Sanchez, as well as members from... ]]> 4/19/2016 4:01:00 PM c30afb74-638b-4813-97d9-1682cbb7ed8b/Gatorade Frost - Play Cool http://gatorade.newsmarket.com/news-announcements/gatorade-frost---play-cool/s/c30afb74-638b-4813-97d9-1682cbb7ed8b Gatorade Frost - Play Cool NBA greats Dwyane Wade and George “The Iceman” Gervin pair up and square off in Gatorade’s latest campaign to launch the newest flavors from the brand’s Gatorade Frost line, the 7-11 exclusive... ]]> 4/15/2016 2:29:00 PM 8ef5b779-c4ac-418d-8be4-fe0fce2973ef/Recover Time http://gatorade.newsmarket.com/news-announcements/recover-time/s/8ef5b779-c4ac-418d-8be4-fe0fce2973ef Recover Time When the game ends and the adrenaline levels baseline after a heart-pounding competition, an athlete’s job isn’t done. It’s the time to refuel an exhausted body with carbs and high-quality protein... ]]> 3/21/2016 12:27:00 PM 41ae10ed-164f-4fd4-8203-cf3f5c2cf949/Abby Wambach Retirement Ad http://gatorade.newsmarket.com/news-announcements/abby-wambach-retirement-ad/s/41ae10ed-164f-4fd4-8203-cf3f5c2cf949 Abby Wambach Retirement Ad Soccer legend, international goal scoring leader and long-time Gatorade athlete, Abby Wambach, wil be stepping onto the pitch for her final match Wednesday, December 16th, in New Orleans.As a... ]]> 12/16/2015 8:15:00 PM b0276254-671e-4119-8fbd-8d65df8dbfaa/Gatorade – Moving the Game Forward http://gatorade.newsmarket.com/news-announcements/gatorade---moving-the-game-forward/s/b0276254-671e-4119-8fbd-8d65df8dbfaa Gatorade – Moving the Game Forward The best athletes don’t rest on their past success – they keep moving the game forward and Gatorade is doing the same.Gatorade’s new ad, “Moving the Game Forward,” features some of the world’s... ]]> 11/3/2015 9:09:00 PM f3616d2b-f43a-432d-a556-fdaa53598d7b/Win From Within: The Series Season 2 http://gatorade.newsmarket.com/news-announcements/win-from-within--the-series-season-2/s/f3616d2b-f43a-432d-a556-fdaa53598d7b Win From Within: The Series Season 2 In sports, the general public typically sees the end result of an athlete’s preparation when they compete on the field or the court or in the pool. More often than not, what isn’t seen are the... ]]> 10/26/2015 8:35:00 PM 6aa60ab0-95fb-4428-9f80-f3be8e14acbe/Gatorade Bryce Harper Virtual Reality Experience http://gatorade.newsmarket.com/news-announcements/gatorade-bryce-harper-virtual-reality-experience/s/6aa60ab0-95fb-4428-9f80-f3be8e14acbe Gatorade Bryce Harper Virtual Reality Experience With a 50-year history of innovating for athletes, Gatorade is committed to being at the forefront of marketing technology by engaging consumers unlike ever before with unparalleled immersive... ]]> 9/16/2015 3:03:00 PM fdb4a644-f632-47a3-9da7-89edb681cbe6/Celebrating Serena Williams' Greatness http://gatorade.newsmarket.com/news-announcements/celebrating-serena-williams--greatness/s/fdb4a644-f632-47a3-9da7-89edb681cbe6 Celebrating Serena Williams' Greatness The new digital video from Gatorade titled, "Unmatched," celebrates one of the most dominant athletes in sports, as Serena Williams seeks to win her 22nd Grand Slam singles title. The video... ]]> 9/1/2015 2:02:00 PM 1da60da1-e122-48fb-b08e-e35cb3d8469e/Gatorade Beat the Heat: Jimmie Johnson Rides Watkins Glen http://gatorade.newsmarket.com/news-announcements/gatorade-beat-the-heat--jimmie-johnson-rides-watkins-glen/s/1da60da1-e122-48fb-b08e-e35cb3d8469e Gatorade Beat the Heat: Jimmie Johnson Rides Watkins Glen As part of the Gatorade Beat the Heat program, Hendrick Motorsports driver Jimmie Johnson gave a behind-the-scenes look at what goes into a race weekend for him and the Hendrick Motorsports 48 pit... ]]> 8/31/2015 3:42:00 PM a0e1c12d-bf75-4db9-a275-8863f84e15ca/Sweat It to Get It http://gatorade.newsmarket.com/news-announcements/sweat-it-to-get-it/s/a0e1c12d-bf75-4db9-a275-8863f84e15ca Sweat It to Get It Gatorade “Sweat It to Get It” is an online video series that uses humor to convey that you have to work up a sweat to earn Gatorade. This year, J.J. Watt, Peyton Manning and Eli Manning visit... ]]> 8/18/2015 1:32:00 PM 06000fa3-9bf5-4221-adbc-f635d2f7738e/Gatorade Beat the Heat: Lacy the Lumberjack http://gatorade.newsmarket.com/news-announcements/gatorade-beat-the-heat--lacy-the-lumberjack/s/06000fa3-9bf5-4221-adbc-f635d2f7738e Gatorade Beat the Heat: Lacy the Lumberjack As part of the Gatorade Beat the Heat program, Packers running back Eddie Lacy received an introduction to lumberjack sports from competitive lumberjacks Shana Verstegen and Cassidy Scheer at the... ]]> 8/5/2015 1:30:00 PM ceb0317e-7aac-4076-afc8-f2a6a25856f4/Gatorade Athlete of the Year Awards http://gatorade.newsmarket.com/news-announcements/gatorade-athlete-of-the-year-awards/s/ceb0317e-7aac-4076-afc8-f2a6a25856f4 Gatorade Athlete of the Year Awards In 1985, The Gatorade Company established an award with an important goal: to honor America’s elite high school athletes in all 50 states and the District of Columbia. Since then, the Gatorade... ]]> 7/30/2015 8:17:00 PM d0ee808e-75bc-43c3-b312-5197c677a189/Gatorade Player of the Year http://gatorade.newsmarket.com/news-announcements/gatorade-player-of-the-year/s/d0ee808e-75bc-43c3-b312-5197c677a189 Gatorade Player of the Year In 1985, The Gatorade Company established an award with an important goal: to honor America’s elite high school athletes in all 50 states and the District of Columbia. Since then, the Gatorade... ]]> 7/21/2015 8:11:00 PM f43d0e1d-8a13-4ebc-a0e2-15e9158dc455/Gatorade | Serena Slam | Serena Williams http://gatorade.newsmarket.com/news-announcements/gatorade---serena-slam---serena-williams/s/f43d0e1d-8a13-4ebc-a0e2-15e9158dc455 Gatorade | Serena Slam | Serena Williams Following her amazing victory at Wimbledon 2015, Gatorade gives us an inside perspective into the mindset of a champion in the following congratulatory ad. Serena describes in the video the... ]]> 7/17/2015 3:06:00 PM 2d0acf25-8ee3-48b7-8e89-b7ff72161a9f/Gatorade Football Exchange Program with Cam Newton http://gatorade.newsmarket.com/news-announcements/gatorade-football-exchange-program-with-cam-newton/s/2d0acf25-8ee3-48b7-8e89-b7ff72161a9f Gatorade Football Exchange Program with Cam Newton Gatorade Football Exchange Program is a once-in-a-lifetime experience that provides athletes from American Football and Australian Rules Football an opportunity to immerse themselves in the... ]]> 7/8/2015 8:17:00 PM 442df8cc-8593-4b37-b43b-d75d2044a7fa/Gatorade Continues Global Expansion with Renewed Partnership of Football Star Lionel Messi and Addition of James Rodriguez to its Roster of Athletes http://gatorade.newsmarket.com/news-announcements/gatorade-continues-global-expansion-with-renewed-partnership-of-football-star-lionel-messi-and-addit/s/442df8cc-8593-4b37-b43b-d75d2044a7fa Gatorade Continues Global Expansion with Renewed Partnership of Football Star Lionel Messi and Addition of James Rodriguez to its Roster of Athletes Star Footballers and Prominent Clubs Arsenal FC, Liverpool FC, FC Barcelona, Juventus FC to be Featured in New Global Football CampaignGatorade, the world’s leading sports fuel company, continues... ]]> 6/16/2015 3:10:00 PM bbf82765-fde9-4098-abfe-6ceaaec66084/Gatorade Recover - Building Jabari Parker http://gatorade.newsmarket.com/news-announcements/gatorade-recover---building-jabari-parker/s/bbf82765-fde9-4098-abfe-6ceaaec66084 Gatorade Recover - Building Jabari Parker As part of his Gatorade family debut, Milwaukee Bucks star Jabari Parker is featured in the new Gatorade Recover Protein spot “Building Jabari Parker.” For him, part of moving forward is looking... ]]> 6/15/2015 4:53:00 PM 10bb2bb5-f6b6-49c2-b4e1-4c94498378a2/Gatorade Win From Within Series http://gatorade.newsmarket.com/news-announcements/gatorade-win-from-within-series/s/10bb2bb5-f6b6-49c2-b4e1-4c94498378a2 Gatorade Win From Within Series In 2014 Gatorade produced a five-part series of digital shorts called “Gatorade Win From Within: The Series.” Each story featured an athlete who has achieved greatness against all odds to reach... ]]> 6/15/2015 3:18:00 PM 387a743f-bb33-46ff-9b42-a2962fbe6e08/Gatorade "We Love Sweat" http://gatorade.newsmarket.com/news-announcements/gatorade--we-love-sweat-/s/387a743f-bb33-46ff-9b42-a2962fbe6e08 Gatorade "We Love Sweat" Gatorade launches the “We Love Sweat” Campaign.Not all sweat is created equal. While some is everyday sweat, another kind is a sign of achievement.In Gatorade's “We Love Sweat” Campaign, the brand... ]]> 6/15/2015 3:17:00 PM 98ec9369-f601-4b17-a1ee-4a026ca67651/Gatorade Sweat with the Best http://gatorade.newsmarket.com/news-announcements/gatorade-sweat-with-the-best/s/98ec9369-f601-4b17-a1ee-4a026ca67651 Gatorade Sweat with the Best In March 2015 Gatorade launched its first under-the-cap promotion, Sweat with the Best, which provides unprecedented access to athletic experiences that only Gatorade can offer, from playing catch... ]]> 6/15/2015 3:17:00 PM cb1703d8-b894-41e2-9320-80f941a2b61e/Gatorade Derek Jeter Made In New York http://gatorade.newsmarket.com/news-announcements/gatorade-derek-jeter-made-in-new-york/s/cb1703d8-b894-41e2-9320-80f941a2b61e Gatorade Derek Jeter Made In New York As a partner of Derek Jeter’s from the beginning, Gatorade was thrilled to work with him on a special project tied to his retirement in a way that is so important to him. Thanking the fans was a... ]]> 6/15/2015 3:17:00 PM f11ce95e-cf37-4c35-9a33-7b3e9470452d/Gatorade Be Like Mike http://gatorade.newsmarket.com/news-announcements/gatorade-be-like-mike/s/f11ce95e-cf37-4c35-9a33-7b3e9470452d Gatorade Be Like Mike 2015 is an exciting year for Gatorade as it marks the brand’s 50th anniversary. In honor of this occasion, Gatorade launched an eight-week, three-phase campaign celebrating one of the most iconic... ]]> 6/15/2015 3:17:00 PM