Gatorade > NEWS & ANNOUNCEMENTS > ALL http://gatorade.newsmarket.com/news-announcements/all 159eba2a-38dd-439a-9af1-cd1847bb2497/Patrick Kane stars in new Gatorade Flow ad http://gatorade.newsmarket.com/news-announcements/patrick-kane-stars-in-new-gatorade-flow-ad/s/159eba2a-38dd-439a-9af1-cd1847bb2497 Patrick Kane stars in new Gatorade Flow ad Chicago Blackhawks star, Patrick Kane, is starring in an ad for the new Gatorade Thirst Quencher sub-line, Gatorade Flow.” While providing the same hydration and fueling benefits of Gatorade... ]]> 4/20/2017 2:40:00 PM bceca99b-2b93-4885-96ad-8f50eb20a6a5/Paul George gets in the `Flow’ in Latest Gatorade Ad http://gatorade.newsmarket.com/news-announcements/paul-george-gets-in-the--flow--in-latest-gatorade-ad/s/bceca99b-2b93-4885-96ad-8f50eb20a6a5 Paul George gets in the `Flow’ in Latest Gatorade Ad NBA and Pacers star Paul George is starring in the first-ever series of ads for the new Gatorade Thirst Quencher sub-line, Gatorade Flow. While providing the same hydration and fueling benefits of... ]]> 4/17/2017 7:03:00 PM 99345b2f-64b3-41d6-8482-442e82f43f6e/Kyle Schwarber - "The W" http://gatorade.newsmarket.com/news-announcements/kyle-schwarber----the-w-/s/99345b2f-64b3-41d6-8482-442e82f43f6e Kyle Schwarber - "The W" World Series hero and Chicago Cubs Outfielder, Kyle Schwarber teamed up with Gatorade on a video just in time for the Cubs’ home opener at Wrigley Field on April 10 th . As part of Gatorade’s... ]]> 4/10/2017 3:00:00 PM 48dc3ab6-cec5-401d-a1c4-5dbdec71f886/2016-17 Gatorade National Boys Basketball Player of the Year http://gatorade.newsmarket.com/news-announcements/2016-17-gatorade-national-boys-basketball-player-of-the-year/s/48dc3ab6-cec5-401d-a1c4-5dbdec71f886 2016-17 Gatorade National Boys Basketball Player of the Year On Wednesday, March 22, Michael Porter Jr. of Nathan Hale High School (Seattle, Wa.) thought he was being interviewed for an upcoming ESPN piece highlighting the top high school basketball players... ]]> 3/25/2017 2:14:00 AM 7c3272e6-fcba-4eb0-b17f-edbf9e6b1882/2016-2017 Gatorade National Girls Basketball Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2016-2017-gatorade-national-girls-basketball-player-of-the-year-announcement/s/7c3272e6-fcba-4eb0-b17f-edbf9e6b1882 2016-2017 Gatorade National Girls Basketball Player of the Year Announcement On Wednesday, March 15, Megan Walker of Monacan High School (North Chesterfield, Va.) was announced as the 2016-17 Gatorade National Girls Basketball Player of the Year in Washington, DC at the... ]]> 3/25/2017 2:14:00 AM 32d1eb90-3480-4946-813e-c69aedfc28c0/Gatorade Combine http://gatorade.newsmarket.com/news-announcements/gatorade-combine/s/32d1eb90-3480-4946-813e-c69aedfc28c0 Gatorade Combine Gatorade and Sports Illustrated partnered up to create the Gatorade Combine, which opened up at SXsports, to bring athletic innovation to life. Attendees experienced three forms of testing from... ]]> 3/13/2017 5:23:00 PM 3f6436df-0539-4348-b747-2fd3eef18de4/NBA Development League to become NBA Gatorade League http://gatorade.newsmarket.com/news-announcements/nba-development-league-to-become-nba-gatorade-league/s/3f6436df-0539-4348-b747-2fd3eef18de4 NBA Development League to become NBA Gatorade League Beginning with the 2017-18 season, the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership, which marks the... ]]> 2/15/2017 11:08:00 PM ec36aacd-dbac-4ecb-a4b3-ad9a794bcd2b/Gatorade National Boys Cross Country Runner of the Year Announcement http://gatorade.newsmarket.com/news-announcements/gatorade-national-boys-cross-country-runner-of-the-year-announcement/s/ec36aacd-dbac-4ecb-a4b3-ad9a794bcd2b Gatorade National Boys Cross Country Runner of the Year Announcement On Thursday, February 9, 2017, Casey Clinger of American Fork High School (American Fork, Utah) was announced as the 2016-2017 Gatorade National Boys Cross Country Runner of the Year. In addition... ]]> 2/9/2017 7:03:00 PM 5e15dd4e-bddd-4a94-86ed-e6e0dff9a9d2/2016-2017 Gatorade National Girls Cross Country Runner of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2016-2017-gatorade-national-girls-cross-country-runner-of-the-year-announcement/s/5e15dd4e-bddd-4a94-86ed-e6e0dff9a9d2 2016-2017 Gatorade National Girls Cross Country Runner of the Year Announcement On Tuesday, January 31, 2017, Brie Oakley of Grandview High School (Aurora, Colo . ) was announced as the 2016-2017 Gatorade National Girls Cross Country Runner of the Year. In addition to the... ]]> 1/31/2017 8:14:00 PM 54e419d1-9fbc-4bb3-8f3f-3a0eb852d6d7/2016-2017 Gatorade National Volleyball Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2016-2017-gatorade-national-volleyball-player-of-the-year-announcement/s/54e419d1-9fbc-4bb3-8f3f-3a0eb852d6d7 2016-2017 Gatorade National Volleyball Player of the Year Announcement On Wednesday, January 25, 2017, Lexi Sun of Santa Fe Christian High School ( Solana Beach, Calif. ) was announced as the 2016-2017 Gatorade National Volleyball Player of the Year. Olympian and pro... ]]> 1/25/2017 10:52:00 PM 3e71312d-ac35-4479-bfb4-9fc627d277e4/Dwyane Wade’s ‘Sounds of Hope’ http://gatorade.newsmarket.com/news-announcements/dwyane-wade-s--sounds-of-hope-/s/3e71312d-ac35-4479-bfb4-9fc627d277e4 Dwyane Wade’s ‘Sounds of Hope’ NBA superstar Dwyane Wade has returned home to Chicago and is serious about using his first season with the Bulls as a vehicle of change for the city. To start, Wade and Gatorade collaborated on a... ]]> 12/15/2016 6:01:00 PM a7788c9c-499d-414a-971a-a07e6c2b6554/2015-2016 Gatorade National Girls Soccer Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-girls-soccer-player-of-the-year-announcement/s/a7788c9c-499d-414a-971a-a07e6c2b6554 2015-2016 Gatorade National Girls Soccer Player of the Year Announcement On Thursday, May 26, Ella Stevens of Grayson High School (Loganville, Ga.) was surprised with the 2015-16 Gatorade National Girls Soccer Player of the Year award by ESPN Soccer Analyst and Former... ]]> 12/15/2016 5:35:00 PM 628d537c-c59b-4a9e-b200-08ee816419c3/2016-2017 Gatorade National Football Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2016-2017-gatorade-national-football-player-of-the-year-announcement/s/628d537c-c59b-4a9e-b200-08ee816419c3 2016-2017 Gatorade National Football Player of the Year Announcement On Wednesday, December 14, 2016, Tate Martell of Bishop Gorman High School (Las Vegas, Nev.) was announced as the 2016-2017 Gatorade National Football Player of the Year. Former NFL running back... ]]> 12/15/2016 5:30:00 PM 9d11a97b-78d8-4278-ab83-d52a3612a042/Gatorade | Elena Delle Donne | For the Wind http://gatorade.newsmarket.com/news-announcements/gatorade---elena-delle-donne---for-the-wind/s/9d11a97b-78d8-4278-ab83-d52a3612a042 Gatorade | Elena Delle Donne | For the Wind Elena Delle Donne is a perfect match for The Windy City. The wind is the most inspirational force in Elena’s life-- it represents the beautiful, unspoken connection between her and her older... ]]> 9/16/2016 1:00:00 PM a7991ef2-f280-4c59-9f61-05c06513a5da/Elena Delle Donne | For the Wind, An Art Installation | Behind-The-Scenes http://gatorade.newsmarket.com/news-announcements/elena-delle-donne---for-the-wind--an-art-installation---behind-the-scenes/s/a7991ef2-f280-4c59-9f61-05c06513a5da Elena Delle Donne | For the Wind, An Art Installation | Behind-The-Scenes This Tuesday, as a tease for the film, Gatorade unveiled a wind-powered art installation that represents both the perspective brought by Lizzie and the role of the wind in Elena’s life. The... ]]> 9/16/2016 1:00:00 PM efdd99d4-9526-4487-929c-f0dc6e9df32e/Cam Newton, Let It Shine http://gatorade.newsmarket.com/news-announcements/cam-newton---let-it-shine/s/efdd99d4-9526-4487-929c-f0dc6e9df32e Cam Newton, Let It Shine Last year’s Bronco’s victory left Panthers quarterback Cam Newton at a career low. After putting in the hard work in the off season, he’s ready to step onto the field with the energy fans know and... ]]> 9/8/2016 3:49:00 PM 410de598-e223-4c0f-a2aa-8bb0f1a80498/Gatorade Launches G Organic http://gatorade.newsmarket.com/news-announcements/gatorade-launches-g-organic/s/410de598-e223-4c0f-a2aa-8bb0f1a80498 Gatorade Launches G Organic Gatorade is excited to officially announce our first organic product and the newest addition to the brand’s sports fuel portfolio, G Organic. As athletes continue to evolve, we’re committed to... ]]> 8/30/2016 5:07:00 PM 79ef42b9-2177-471a-8569-0269495a04db/Gatorade Celebrates Serena Williams with 8-Bit Game http://gatorade.newsmarket.com/news-announcements/gatorade-celebrates-serena-williams-with-8-bit-game/s/79ef42b9-2177-471a-8569-0269495a04db Gatorade Celebrates Serena Williams with 8-Bit Game Gatorade unveiled an 8-bit video game to commemorate Serena Williams’ career as she is on the brink of potentially making history at this year’s US Open. Serena Williams’ Match Point is the first... ]]> 8/29/2016 12:35:00 PM 40e7ff95-1adf-4d26-be6a-25d15da234ff/JJ Watt, Firefighter Training http://gatorade.newsmarket.com/news-announcements/jj-watt--firefighter-training/s/40e7ff95-1adf-4d26-be6a-25d15da234ff JJ Watt, Firefighter Training JJ Watt can land a 61-foot box jump, squat 700 pounds and routinely lead the NFL in tackles, but can he make it through firefighter training in the heat? John Watt, retired firefighter, joined his... ]]> 8/10/2016 2:00:00 PM 236e5b06-94d5-43b6-ad0e-7a5bda227654/Gatorade Presents "The Boy Who Learned to Fly" http://gatorade.newsmarket.com/news-announcements/gatorade-presents--the-boy-who-learned-to-fly-/s/236e5b06-94d5-43b6-ad0e-7a5bda227654 Gatorade Presents "The Boy Who Learned to Fly" In conjunction with Gatorade’s For the Love of Sport program, Gatorade released a video titled “The Boy Who Learned to Fly” honoring legendary Sprinter Usain Bolt ahead of his historic summer.... ]]> 7/26/2016 8:27:00 PM cdf5a279-08e7-43b5-b7e9-9439214f3ea2/2016 Gatorade Athlete of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2016-gatorade-athlete-of-the-year-announcement/s/cdf5a279-08e7-43b5-b7e9-9439214f3ea2 2016 Gatorade Athlete of the Year Announcement On Tuesday, July 12, 2016, the 2016 Gatorade Athlete of the Year awards were awarded to Jayson Tatum and Sydney McLaughlin. Tatum was named Male High School Athlete of the Year and McLaughlin was... ]]> 7/14/2016 5:44:00 AM c2a47fe4-a11d-4d18-86f8-6df5bca9573f/Never Lose The Love http://gatorade.newsmarket.com/news-announcements/never-lose-the-love/s/c2a47fe4-a11d-4d18-86f8-6df5bca9573f Never Lose The Love Ever looked to an athlete for inspiration for being at the top of their game and wonder where their love of sport comes from? In its newest spot, Gatorade reminds some of the world’s greatest... ]]> 6/14/2016 1:41:00 PM 1ab4729d-a717-4bb7-866b-21d6e32a7c87/2015-2016 Gatorade National Softball Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-softball-player-of-the-year-announcement/s/1ab4729d-a717-4bb7-866b-21d6e32a7c87 2015-2016 Gatorade National Softball Player of the Year Announcement On Wednesday, June 8, 2016, Madilyn "Bubba" Nickles of Merced High School (Merced, Ca.) was announced as the 2015-16 Gatorade National Softball Player of the Year. Two-time Olympian Jennie Finch... ]]> 6/9/2016 8:12:00 PM 7d05ae47-cd0d-4725-9c0d-cf890f46a198/2015-2016 Gatorade National Baseball Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-baseball-player-of-the-year-announcement/s/7d05ae47-cd0d-4725-9c0d-cf890f46a198 2015-2016 Gatorade National Baseball Player of the Year Announcement On Monday, June 6, Kyle Muller of Jesuit College Prep (Dallas, TX) was announced as the 2015-16 Gatorade National Baseball Player of the Year. Texas Ranger pitcher and 2008 World Series MVP, Cole... ]]> 6/9/2016 7:18:00 PM a9a67e49-2fc3-4b4b-a88a-4eaa4bc2b892/2015-2016 Gatorade National Girls Soccer Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-girls-soccer-player-of-the-year-announcement/s/a9a67e49-2fc3-4b4b-a88a-4eaa4bc2b892 2015-2016 Gatorade National Girls Soccer Player of the Year Announcement On Thursday, May 26, Ella Stevens of Grayson High School (Loganville, Ga.) was announced as the 2015-16 Gatorade National Girls Soccer Player of the Year. ESPN analyst and former MLS MVP Taylor... ]]> 6/9/2016 7:17:00 PM d17d9099-a7c7-4219-8aae-7d74779363be/Karl-Anthony Towns: Beat the Heat in Venice Beach http://gatorade.newsmarket.com/news-announcements/karl-anthony-towns--beat-the-heat-in-venice-beach/s/d17d9099-a7c7-4219-8aae-7d74779363be Karl-Anthony Towns: Beat the Heat in Venice Beach “Karl-Anthony Towns: Beat the Heat in Venice Beach” launches the 12th annual Gatorade “Beat the Heat” season, stressing the importance of hydration and heat safety in hot, outdoor environments. As... ]]> 6/9/2016 1:32:00 PM 3d551952-1b5b-45c5-9e51-0a818ca2c9c0/2015-2016 Gatorade National Boys Soccer Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-boys-soccer-player-of-the-year-announcement/s/3d551952-1b5b-45c5-9e51-0a818ca2c9c0 2015-2016 Gatorade National Boys Soccer Player of the Year Announcement On Tuesday, May 10, 2016, Lucas Mendes of Washington-Lee High School (Arlington, Va.) was announced as the 2015-16 Gatorade National Boys Soccer Player of the Year. ESPN analyst and former Major... ]]> 5/11/2016 7:02:00 PM 8d56147e-01f2-4513-8193-9b5472e317b9/#DearPeyton http://gatorade.newsmarket.com/news-announcements/-dearpeyton/s/8d56147e-01f2-4513-8193-9b5472e317b9 #DearPeyton Over the course of Peyton Manning’s impressive 18-year career, he has reached out to hundreds of people with sincere handwritten letters. Recipients have included teammates and rivals, family and... ]]> 4/28/2016 12:26:00 PM 33e3a2ae-cd6a-4fa4-b423-9804382483f8/Gatorade Fuels Best - Featuring Lionel Messi and Alexis Sanchez http://gatorade.newsmarket.com/news-announcements/gatorade-fuels-best---featuring-lionel-messi-and-alexis-sanchez/s/33e3a2ae-cd6a-4fa4-b423-9804382483f8 Gatorade Fuels Best - Featuring Lionel Messi and Alexis Sanchez FC Barcelona’s Lionel Messi and Arsenal's Alexis Sanchez face each other in the all new global Gatorade campaign, ”Dribbles.’ The video highlights Messi and Sanchez, as well as members from... ]]> 4/19/2016 4:01:00 PM c30afb74-638b-4813-97d9-1682cbb7ed8b/Gatorade Frost - Play Cool http://gatorade.newsmarket.com/news-announcements/gatorade-frost---play-cool/s/c30afb74-638b-4813-97d9-1682cbb7ed8b Gatorade Frost - Play Cool NBA greats Dwyane Wade and George “The Iceman” Gervin pair up and square off in Gatorade’s latest campaign to launch the newest flavors from the brand’s Gatorade Frost line, the 7-11 exclusive... ]]> 4/15/2016 2:29:00 PM 2160eb88-4cf1-4f51-92cb-b8c289835ae5/Boston Marathon - What's Your Boston Mile? http://gatorade.newsmarket.com/news-announcements/boston-marathon---what-s-your-boston-mile-/s/2160eb88-4cf1-4f51-92cb-b8c289835ae5 Boston Marathon - What's Your Boston Mile? This year marks Gatorade’s 25th anniversary fueling athletes on course at the Boston Marathon, one of the most iconic sporting events in the world. To celebrate, the brand is honoring the running... ]]> 4/13/2016 3:50:00 PM 0e6caa38-d5ae-4be3-b7cf-e628bf2a3358/2015-2016 Gatorade National Boys Basketball Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-boys-basketball-player-of-the-year-announcement/s/0e6caa38-d5ae-4be3-b7cf-e628bf2a3358 2015-2016 Gatorade National Boys Basketball Player of the Year Announcement On Thursday, March 31, 2016 2015-16 Gatorade National Boys Basketball of the Year Jayson Tatum was surprised by four-time NBA All-Star Penny Hardaway during a mock press conference at Chaminade... ]]> 4/5/2016 9:25:00 PM eb039b87-e5f8-4fe8-a706-340147b6c652/Gatorade Gx Sports Fuel Customization http://gatorade.newsmarket.com/news-announcements/gatorade-gx-sports-fuel-customization/s/eb039b87-e5f8-4fe8-a706-340147b6c652 Gatorade Gx Sports Fuel Customization This year, Gatorade will introduce Gx, a sports fuel customization platform that will change the way athletes hydrate and fuel now and into the future. The Gx ecosystem combines science-backed... ]]> 3/30/2016 1:01:00 PM 8ef5b779-c4ac-418d-8be4-fe0fce2973ef/Recover Time http://gatorade.newsmarket.com/news-announcements/recover-time/s/8ef5b779-c4ac-418d-8be4-fe0fce2973ef Recover Time When the game ends and the adrenaline levels baseline after a heart-pounding competition, an athlete’s job isn’t done. It’s the time to refuel an exhausted body with carbs and high-quality protein... ]]> 3/21/2016 12:27:00 PM bc312a7a-c76d-4dad-9100-2d0786b8f96c/Luke McKenzie joins Gatorade Endurance Roster http://gatorade.newsmarket.com/news-announcements/luke-mckenzie-joins-gatorade-endurance-roster/s/bc312a7a-c76d-4dad-9100-2d0786b8f96c Luke McKenzie joins Gatorade Endurance Roster Gatorade Endurance announced the signing of eight-time IRONMAN® Champion, Luke McKenzie, to its official athlete roster. As part of his sponsorship, McKenzie will work closely with the Gatorade... ]]> 3/14/2016 3:43:00 PM 3698ca86-0318-4567-b9fa-29a94201e62b/Beth Gerdes http://gatorade.newsmarket.com/news-announcements/beth-gerdes/s/3698ca86-0318-4567-b9fa-29a94201e62b Beth Gerdes One of the fastest female triathletes and Gatorade Endurance roster athlete, Beth Gerdes, is featured in Gatorade's Win from Within digital video series that brings to life the inspiring stories... ]]> 3/14/2016 3:38:00 PM c2eb2338-dc35-41b7-b1e6-d8292145f49e/2015-2016 Gatorade National Boys Cross Country Runner of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-boys-cross-country-runner-of-the-year-announcement/s/c2eb2338-dc35-41b7-b1e6-d8292145f49e 2015-2016 Gatorade National Boys Cross Country Runner of the Year Announcement On Wednesday, Feb. 24, Andrew Hunter of Loudoun Valley High School (Purcellville, Va.) was announced as the 2015-16 Gatorade National Boys Cross Country Runner of the Year. 2004 U.S. Olympian and... ]]> 2/26/2016 11:17:00 PM a1ca1f88-c458-4983-8e8d-d4b69e63c3ca/2015-2016 Gatorade National Girls Cross Country Runner of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-girls-cross-country-runner-of-the-year-announcement/s/a1ca1f88-c458-4983-8e8d-d4b69e63c3ca 2015-2016 Gatorade National Girls Cross Country Runner of the Year Announcement Katie Rainsberger of Air Academy High School was surprised with the news that she was the 2015-16 Gatorade National Girls Cross Country Runner of the Year at her school on Thursday, January 21,... ]]> 1/27/2016 9:11:00 PM 41ae10ed-164f-4fd4-8203-cf3f5c2cf949/Abby Wambach Retirement Ad http://gatorade.newsmarket.com/news-announcements/abby-wambach-retirement-ad/s/41ae10ed-164f-4fd4-8203-cf3f5c2cf949 Abby Wambach Retirement Ad Soccer legend, international goal scoring leader and long-time Gatorade athlete, Abby Wambach, wil be stepping onto the pitch for her final match Wednesday, December 16th, in New Orleans.As a... ]]> 12/16/2015 8:15:00 PM 45e95bb7-2830-4ab5-ab02-928473f0c1a8/2015-2016 Gatorade National Football Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-football-player-of-the-year-announcement/s/45e95bb7-2830-4ab5-ab02-928473f0c1a8 2015-2016 Gatorade National Football Player of the Year Announcement Shortly after Seattle Seahawks linebacker Bobby Wagner surprised highly-recruited quarterback Jacob Eason with the news he was the 2015-16 Gatorade National Football Player of the Year on Tuesday,... ]]> 12/16/2015 3:39:00 PM 0324bb24-23c0-49d9-9f3b-e4a70cab283b/2015-2016 Gatorade National Volleyball Player of the Year Announcement http://gatorade.newsmarket.com/news-announcements/2015-2016-gatorade-national-volleyball-player-of-the-year-announcement/s/0324bb24-23c0-49d9-9f3b-e4a70cab283b 2015-2016 Gatorade National Volleyball Player of the Year Announcement Olympian and beach volleyball pro champion April Ross surprised Xavier College Preparatory (Phoenix, AZ) student Khalia Lanier during lunch on Wednesday, December 9, 2015.Ross disguised herself as... ]]> 12/10/2015 7:09:00 PM b0276254-671e-4119-8fbd-8d65df8dbfaa/Gatorade – Moving the Game Forward http://gatorade.newsmarket.com/news-announcements/gatorade---moving-the-game-forward/s/b0276254-671e-4119-8fbd-8d65df8dbfaa Gatorade – Moving the Game Forward The best athletes don’t rest on their past success – they keep moving the game forward and Gatorade is doing the same.Gatorade’s new ad, “Moving the Game Forward,” features some of the world’s... ]]> 11/3/2015 9:09:00 PM f3616d2b-f43a-432d-a556-fdaa53598d7b/Win From Within: The Series Season 2 http://gatorade.newsmarket.com/news-announcements/win-from-within--the-series-season-2/s/f3616d2b-f43a-432d-a556-fdaa53598d7b Win From Within: The Series Season 2 In sports, the general public typically sees the end result of an athlete’s preparation when they compete on the field or the court or in the pool. More often than not, what isn’t seen are the... ]]> 10/26/2015 8:35:00 PM 868da236-fdbe-4f3f-9edd-4f3b2cc617e6/Celebrating Gatorade's 50th Anniversary with University of Florida http://gatorade.newsmarket.com/news-announcements/celebrating-gatorade-s-50th-anniversary-with-university-of-florida/s/868da236-fdbe-4f3f-9edd-4f3b2cc617e6 Celebrating Gatorade's 50th Anniversary with University of Florida In 1965, Gatorade was created at the University of Florida to help hydrate Gator football players whose energy was fading at the end of practices and games. With the weekend of October 3rd marking... ]]> 9/25/2015 4:53:00 PM 6aa60ab0-95fb-4428-9f80-f3be8e14acbe/Gatorade Bryce Harper Virtual Reality Experience http://gatorade.newsmarket.com/news-announcements/gatorade-bryce-harper-virtual-reality-experience/s/6aa60ab0-95fb-4428-9f80-f3be8e14acbe Gatorade Bryce Harper Virtual Reality Experience With a 50-year history of innovating for athletes, Gatorade is committed to being at the forefront of marketing technology by engaging consumers unlike ever before with unparalleled immersive... ]]> 9/16/2015 3:03:00 PM fdb4a644-f632-47a3-9da7-89edb681cbe6/Celebrating Serena Williams' Greatness http://gatorade.newsmarket.com/news-announcements/celebrating-serena-williams--greatness/s/fdb4a644-f632-47a3-9da7-89edb681cbe6 Celebrating Serena Williams' Greatness The new digital video from Gatorade titled, "Unmatched," celebrates one of the most dominant athletes in sports, as Serena Williams seeks to win her 22nd Grand Slam singles title. The video... ]]> 9/1/2015 2:02:00 PM 1da60da1-e122-48fb-b08e-e35cb3d8469e/Gatorade Beat the Heat: Jimmie Johnson Rides Watkins Glen http://gatorade.newsmarket.com/news-announcements/gatorade-beat-the-heat--jimmie-johnson-rides-watkins-glen/s/1da60da1-e122-48fb-b08e-e35cb3d8469e Gatorade Beat the Heat: Jimmie Johnson Rides Watkins Glen As part of the Gatorade Beat the Heat program, Hendrick Motorsports driver Jimmie Johnson gave a behind-the-scenes look at what goes into a race weekend for him and the Hendrick Motorsports 48 pit... ]]> 8/31/2015 3:42:00 PM a0e1c12d-bf75-4db9-a275-8863f84e15ca/Sweat It to Get It http://gatorade.newsmarket.com/news-announcements/sweat-it-to-get-it/s/a0e1c12d-bf75-4db9-a275-8863f84e15ca Sweat It to Get It Gatorade “Sweat It to Get It” is an online video series that uses humor to convey that you have to work up a sweat to earn Gatorade. This year, J.J. Watt, Peyton Manning and Eli Manning visit... ]]> 8/18/2015 1:32:00 PM 06000fa3-9bf5-4221-adbc-f635d2f7738e/Gatorade Beat the Heat: Lacy the Lumberjack http://gatorade.newsmarket.com/news-announcements/gatorade-beat-the-heat--lacy-the-lumberjack/s/06000fa3-9bf5-4221-adbc-f635d2f7738e Gatorade Beat the Heat: Lacy the Lumberjack As part of the Gatorade Beat the Heat program, Packers running back Eddie Lacy received an introduction to lumberjack sports from competitive lumberjacks Shana Verstegen and Cassidy Scheer at the... ]]> 8/5/2015 1:30:00 PM ceb0317e-7aac-4076-afc8-f2a6a25856f4/Gatorade Athlete of the Year Awards http://gatorade.newsmarket.com/news-announcements/gatorade-athlete-of-the-year-awards/s/ceb0317e-7aac-4076-afc8-f2a6a25856f4 Gatorade Athlete of the Year Awards In 1985, The Gatorade Company established an award with an important goal: to honor America’s elite high school athletes in all 50 states and the District of Columbia. Since then, the Gatorade... ]]> 7/30/2015 8:17:00 PM 442df8cc-8593-4b37-b43b-d75d2044a7fa/Gatorade Continues Global Expansion with Renewed Partnership of Football Star Lionel Messi and Addition of James Rodriguez to its Roster of Athletes http://gatorade.newsmarket.com/news-announcements/gatorade-continues-global-expansion-with-renewed-partnership-of-football-star-lionel-messi-and-addit/s/442df8cc-8593-4b37-b43b-d75d2044a7fa Gatorade Continues Global Expansion with Renewed Partnership of Football Star Lionel Messi and Addition of James Rodriguez to its Roster of Athletes Star Footballers and Prominent Clubs Arsenal FC, Liverpool FC, FC Barcelona, Juventus FC to be Featured in New Global Football CampaignGatorade, the world’s leading sports fuel company, continues... ]]> 6/16/2015 3:10:00 PM 10bb2bb5-f6b6-49c2-b4e1-4c94498378a2/Gatorade Win From Within Series http://gatorade.newsmarket.com/news-announcements/gatorade-win-from-within-series/s/10bb2bb5-f6b6-49c2-b4e1-4c94498378a2 Gatorade Win From Within Series In 2014 Gatorade produced a five-part series of digital shorts called “Gatorade Win From Within: The Series.” Each story featured an athlete who has achieved greatness against all odds to reach... ]]> 6/15/2015 3:18:00 PM