• 15-FEB-2017

NBA Development League to become NBA Gatorade League

Beginning with the 2017-18 season,  the NBA Development League (NBA D-League) will be renamed the NBA Gatorade League (NBA G-League) as part of a multiyear expanded partnership, which marks the first time a U.S. professional sports league has named an entitlement partner. 

As part of the partnership, the NBA and Gatorade unveiled a new NBA G-League logo that will be featured across all game balls, team jerseys, oncourt signage and league digital assets.  Additionally, Gatorade will incubate its latest product and equipment innovations into NBA G-League locker rooms, and teams will have the opportunity to collaborate with Gatorade to help players maximize their athletic potential and oncourt performance.
 
Through the Gatorade Sports Science Institute (GSSI), the sports fuel company will collaborate with the NBA G-League on programs to enhance player sports performance and recovery.  Since 1985, GSSI has helped athletes optimize their sports performance and well-being through research, education, innovation and providing high-caliber sports nutrition science services.  GSSI scientists will partner with the NBA G-League on player nutrition and training programs, incorporating the newest technology and innovations in Gatorade testing, product and equipment.  

“We have more than 50 years of experience working with athletes and using those insights to help improve athletic performance through innovative sports fuel and equipment,” said Brett O’Brien, Senior Vice President and General Manager, Gatorade.  “This expansion of our NBA partnership is a great opportunity to not only work with the elite athletes of the NBA G-League, but also continue to lead the evolution of basketball performance.”   
 
The partners will also collaborate on custom, behind-the-scenes video content which will capture NBA G-League players on their respective journeys, highlighting a shared commitment to enhancing performance through innovation.