Gatorade Win From Within Series
In 2014 Gatorade produced a five-part series of digital shorts called “Gatorade Win From Within: The Series.” Each story featured an athlete who has achieved greatness against all odds to reach seemingly impossible goals and embodies the “Win From Within” spirit, an inner drive to push and improve their performance daily.In sports, the general public typically sees the end result of an athlete’s preparation as they compete on the field, court, mat or ring. More often than not, what isn’t seen are the obstacles that many athletes face, situational or physical.
Each episode features athletes who embody the following qualities:
- Overcame adversity to pursue sports-related goals, through determination and will power
- Prove that hard work leads to incredible outcomes
- Utilize sports to better themselves on and off the field, court, mat or ring
Story 1: Ben Jackson: Never Finished - To learn more about Ben Jackson please click on his image on the right panel.
Story 2: Bobby Hornsby: The Fighter - To learn more about Bobby Hornsby please click on his image on the right panel.
Story 3: Erica Wilson: Starting Again - To learn more about Erica Wilson please click on her image on the right panel.
Story 4: Annie Hilton: Resurgent - To learn more about Annie Hilton please click on her image on the right panel.
Story 5: Alternative United Pit Bulls: Rebound - To learn more about Alternative United Pit Bulls please click on their image on the right panel.
Noah GoldManager, Corporate CommunicationsUnited StatesNoah.firstname.lastname@example.org