Gatorade Sweat with the Best
In March 2015 Gatorade launched its first under-the-cap promotion, Sweat with the Best, which provides unprecedented access to athletic experiences that only Gatorade can offer, from playing catch with Peyton Manning to spending a week at IMG Academy in Florida to taking batting practice before the MLB All-Star Game Home Run Derby. Gatorade will give away 50 epic athletic experiences and one million instant win prizes. The program runs through March 31, 2016.
As part of the campaign Gatorade launched five new commercials on Wednesday, June 3 to build on the amazing momentum of the Sweat with the Best campaign. The marquee creative raises the question: what would you do if you had the opportunity to "sweat with the best?" Everyone imagines it a bit differently – we’re showcasing how one “confident” teenage athlete might envision the experience.
The Sweat with the Best integrated campaign plan Includes:
6 unique digital “teaser” videos that launched May 1st featuring the headline athletes of the program: Peyton Manning, Dwyane Wade, Serena Williams, Bryce Harper, and Jimmie Johnson.
5 unique television & print ads featuring the headline athletes
Extensive Digital Rich Media and Banner support highlighting SweatWithTheBest.com
Robust social media promotion
National point of sale support in addition to the specially-marked bottles
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