• 16-JUN-2015

  • CHICAGO, IL

Gatorade Continues Global Expansion with Renewed Partnership of Football Star Lionel Messi and Addition of James Rodriguez to its Roster of Athletes

Star Footballers and Prominent Clubs Arsenal FC, Liverpool FC, FC Barcelona, Juventus FC to be Featured in New Global Football Campaign

Gatorade, the world’s leading sports fuel company, continues to expand their global football presence as the official sports fuel partner of FC Barcelona, Arsenal FC, Liverpool FC, Juventus FC and more than 80 international football clubs around the world. In addition to these club partnerships, Gatorade recently announced a renewed partnership with Lionel Messi and addition of James Rodriguez.  


To coincide with the recent signings, Gatorade unveiled a new campaign that includes some of the biggest names in global football and establishes a clear identity within the sport by creating an inextricable link between Gatorade and the ‘beautiful game.


The 100-second digital commercial titled “The Formula to Unleash,” launched on Monday, May 4 and takes the viewer on a journey starting with beautiful on-field performances and zooming into various club crests to enter a metaphorical world showcasing the role Gatorade plays to fuel players from within and help them achieve peak performance.


Additionally, Gatorade debuted a broadcast commercial titled “Fuel the Fire” that debuts on May 11. The story is told through a live action sequence which shifts between Messi, Rodriguez and an amateur athlete.


Both videos feature the track, titled “Addicted To A Memory” feat. Bahari created by multi-platinum, GRAMMY® award-winning artist Zedd.

​​